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Social media management is the process of creating, publishing, promoting, and managing content across social media channels like Facebook, Instagram, Twitter, Youtube, and Pinterest.
Social media management is more than just posting a picture to your Instagram page; it’s about posting meaningful content that genuinely helps the audience that you intend to reach. When social management is done correctly, it takes your customers deepest desires and helps them reach them post by post. To be successful at social media management, you have to make your content about your customers and what they are trying to accomplish. Then, over time, they’ll be willing to buy your products or services.
Reasons Why every business should be using social media management
- The customers are already there. There are over 2 billion people on social media every day, and the average person spends three to four hours per day on social media. They’re on social media connecting with their families and friends, reading the latest news trends, and following their favorite celebrities, and they’re discovering new ways of life, including connecting with helpful and exciting people. Where attention goes, energy flows, and right now it is recommended that you put all of your energy into connecting with your customers on social media.
- You can build authentic relationships with your customers and build trust. Social media management is a two-way communication outlet. You can push out messages to your audience that they can then respond to in real time. With most advertising, you have no idea what your audience is thinking when they see your content. Well, sometimes you don’t even know if they saw it, but that aside, you really don’t know how well people are receiving your message; you don’t know if they like it or dislike it, if they are interested or not.
Social media management allows you to have a conversation with your audience. You can deepen your engagement with people who love your content, and you can address customers who may be upset with your content, or maybe they’re just mad at you in general. Bottom line: this two-way communication stream with your audience not only strengthens your relationship with them, but it also builds trust, and we know that people buy from people they like and trust, and it is likely that people who like your content are more likely to buy from you.
ARNOLD